From Beginning Artist to Professional in Nine Easy Years

Cleaning up some stuff on the internet, I found this old blog aimed at people like me, those who had a career and either retired or got canned or economically didn't need it anymore.  And who wanted to do what they really always wanted to do...make art.  I call it the Midlife Artist because I consider anything short of physical or intellectual incapacity to be "midlife".  

Pet Portrait from my Portfolio

In the nine years since I blogged last, I've slowly inched along to the point where I AM what I just wished for.  I didn't realize how far I've come, like hiking up a steep incline is just an ordinary step at a time, then you take a breather and see what you've accomplished!

Sleeping Dog, Oil Painting

If you are one who is in your "second act" and exploring making art for the first time, or revisiting a goal you put aside long ago, especially if you are self-taught, join me for helpful tips, tricks, and encouragement.  

So where am I now, you ask?  I am an online portrait artist.  I work almost full time in my studio and have had to devote two rooms to my business and my husband now works with me to give me more time to paint.  My website now is http://robinzebley.com.  

I paint portraits of pets primarily and have expanded into houses, wedding venues and people.  I'm constantly learning, and pushing myself to be the best I can be that day.  

I wish I had the knowledge then that I have now on how to progress technically AND in the business of selling that I do now, which I will share with you in upcoming posts.  

And I think this is enough after nine years!  And my first piece of advice:  Make art every day.

Pet Portraits, paintings, prints and priorities

Wow, I can't believe how long it's been since I  blogged here!

I'm trying out a lot of things marketing-wise.  I have an etsy store, but am disappointed in it.  I have sold there, but few and far between.  I starting making little aceo repro prints of my pieces, and I think that's about it for what I will keep in there, besides the pet and kids portraits.  There's always a chance, but sure not worth my time.

So, I'm also trying out ebay for the third time.  I sold there twice before, but it's been so long that I'm starting from scratch.  I know the way to get going is to keep listing and I'm trying hard not to get discouraged.

I am selling here and there from my website, my blog, my facebook fan page as well.

I am going to go public!  I have only shown a few things in person and won prizes and sold both times I did.  I'm exploring some options,  trying out some venues that seem might work for me.  What I hope happens is that everything works.  It's hard to prioritize, because I don't know what will really work.  I've never done the "show" stuff before.  But next week I'm hoping to get my feet wet in an upscale flea market that specializes in antiques and art.  If the weather cooperates and if I can get enough pieces done!

Artwise, I have begun doing pen and ink drawings with watercolor.  LOVE IT.  My idea was to test out possible woodblock prints that I will then color.  I know already one I'm going to do, because I sold the original so quickly.  I'm going to put them on ebay too.  (btw, if you're interested, my ebay name is "rzzart" so search for that and you'll find my stuff)

And painting...I am wavering between acrylics and oils.  I like how fast acrylics dry, I can paint and mail out immediately, but what I don't like is that the acrylics dry in a different color, so that's a little frustrating.  But whatever, I have some paintings finished, and am surprised at how fast I'm progressing.   It is amazing to me how fast time goes when I'm painting, I never seem to lose track of time when I'm doing colored pencils.

Marketingwise, I have a ton of ideas and am continuing with what I know works, twitter and facebook.  I tweet as robinzebley and my fb page is here .  I have other ideas but right now the priority for me is to make more art.  And even though I'm working on my art fulltime, the day flies by, I don't have enough time to get it all done,, and I'm being pretty good about not wasting too much recreational time online. 

So, that's where I am!  I am working very hard, and am totally committed and motivated.  I'll let you know how I do.  Maybe you have some ideas for me, or can benefit from where I've been, that's the hope!  We can help each other to move our careers ahead!

Organizing my Pet Portrait Info the Old Fashioned Way

So, here I am, launched, with a waiting list of pet portraits (off season!!), and totally dependent on myself to keep organized.  Ha, ha!!! 

Although I never dump anything from my computer, I can't find anything either.  I recently went to send an email to former clients and had to read through spam and junk to find them. 

Who did I do fundraisers with?  Who did I send cards to?  What was that show I thought would be a good fit?

Now I know I can use a spreadsheet to track it all but you know what?  I got a black and white marble composition book and it is soooo much easier for me.  I have different sections, for different things, I have a record of everyone I communicate with....I don't know, it's just easier for me.

So that's my little hint for the month....if you keep MEANING to organize all your favorites and following blogs and facebook events and you just seem to be spinning your wheels...maybe the old paper and pen method would make sense for you, too.

Want to see my Animal Art? Just click on that link.  Thanks for the visit...and I'd love to hear YOUR organizing tips!

How the Art Market for Pet Portraits has Changed

As I mentioned earlier, I was out of the market for 3 years.  Here and there a commission came in and I did it but I did zero marketing.

So when I began marketing again in September, I had an unusual opportunity to compare this niche market before and after the economic downturn.  Here's what I found out:

1. The low and mid market is gone.  Before, I sold mostly my smaller, less expensive portraits.  Now, I sell the larger, more expensive ones.
2. Selling cheaper doesn't bring in more sales.  Sales don't work.  Smaller pieces don't work.
3. More people are comfy with looking for and buying online.
4. People want more personal contact even if they find you online.  I've had more people call me to order in 3 months than I had before in 5 years.
5. Printed materials have less of an impact than they did.  I used to get most of my orders through people who saw a card or flyer of mine.  Now, it's almost all online. 

I suspect others in the lower/mid markets of art are finding the same...

So, what am I going to do with this info?  Well, I am going to raise my prices.  People aren't deciding to/not to buy from me because of a few dollars.  How much more is a big issue I've been contemplating for a few weeks, and discussing with online and real life artist friends.  It's a difficult thing to know.  I don't want to price myself out of my market yet I think my work stands up to more money than I'm getting now.

I am working hard to increase my skills.  I hope there never comes a day when I don't feel I need to!

I am concentrating my marketing efforts online: Twitter, Facebook, etc. rather than running around town putting up cards.  I will still do that, but it's definitely "when I'm there, anyway" kind of thing.

I am upgrading all of the printed materials I do have.  I am having my work professionally photographed.  I need to reach more of the sophisticated buyers, and need to jump up a notch in my presentation.

Would love to hear your ideas and comments!! 

2019 Update on The "Little Guys" - The Other Art Market..The Other Artists

Update:  Since writing about selling art in a non-traditional setting eight years ago (see below), the art world HAS changed.  And we changed it!  Galleries have closed in significant numbers, for a variety of reasons.  Here's an interesting opinion of why it's happened, and what has replaced galleries in the 2019 art market: https://vasari21.com/whazzup-with-all-the-gallery-closings/, written by Ann Landi on the site Vasari21.  

Here's my original post with comments from 2009:

Not all of us who sell art cash checks with commas in them.  We aren't in galleries, don't have an agent and don't travel a festival circuit.  We aren't hoping the buzz in the Art World will be about us; in fact, we aren't even sure who the Art World is!  Yet, we are creating fulfilling art and selling it.  We are the little guys of an ignored market.

No, not everyone is selling art with commas in the check, but it's no longer an unusual occurrence!

Now, if you don't know, I have been doing pet portraits since 2001.  From the Fall of 2006 until recently, I put my art on the back burner and worked for lawyers.  That line of work, like many others, has taken a huge hit for a variety of reasons and opportunities for me in the legal world have really shriveled up.  So I was cast back into the waters of making art with little notice and little backup.  But those three years off have given me an unusual opportunity to analyze the market for us little guys before and since The Terrible Economy.  I'll share some of my observations about that on another day.

I've had artists tell me they would literally clean toilets rather than take a pet portrait commission.  It would hurt their reputation.  And it's not as easy as some of them think it might be. Those of us who are at all successful work very hard learning the ropes in our specialty and it's an ongoing education.  Their opinion about pet portraits is great news to me...there are over 2,400,000 results on a google search of "pet portraits".  I have a full plate already getting buyers. 

And there ARE buyers.  While some of them are dog nuts who also are sophisticated art buyers, most of them aren't.  In fact, most of my buyers are buying their first piece of original art ever.  Most of them have never been inside a gallery, would feel funny about it.  They don't know art movements or anything about composition or values and feel a little embarrased about not knowing anything about Art.  They feel nervous about paying for a piece and having someone who "knows art" tell them it is junk.

Now, this isn't the art market that will make you rich on a dozen paintings a year.  Yet, it is so untapped!  This is a market that is not poor, who COULD buy art with commas in the checks.  They are a combo of nervous, novice collectors and people who have no interest in art except very personal art, like their pet's portrait.

And of course, us little guys aren't all doing dog portraits.  We're doing landscapes, still life, marine art, fantasy art.  We paint, we draw, we scratchboard, we pull prints.  We're doing art we love to do and just want to get paid so we can do it more!  We sell to a market that most ignore.  We have little guy collectors.

What's happened is that everyone is more comfy buying EVERYTHING online.  

But getting to that market is difficult.  Every single book I've bought regarding art marketing is oblivious to that market and same with most magazine articles.  The assumption is that those selling art are gallery bound, that they have to catch the eye of the sophisticated buyers, agents, galleries.  And if not in galleries, they have a stable of collectors who buy off the easel.  So us getting there is mostly trial and error, we have no roadmap.  Trading notes online is the best we can do.

A favorite site of mine for trading notes is the art site wetcanvas.com.  There's also now facebook groups and reddit and more!

Anyway, I have to tap that market even more if I am to continue to live as I wish and create artwork instead of typing pleadings. I can't wait til I'm important enough to get into gallerys and get commas on those checks! That's where I am on my art journey now, and I'll share how I've gotten this far in a future post. Meanwhile, I'd love to hear more from those of you who are my cohorts. How did you get where you are...and how do you intend to progress?

I did make it into a gallery...and hated it.  I hated the schmoozing, the framing, the giant CUT they took from my sale!  The comma in the check was gone by the time they took their part!  2019 is here, I know cause I'm staring right at it...(ummm, added a bit of time to Ray Davies' "Attitude" from Low Budget!

Ebay or Etsy or Facebook - a place to sell art?

Every once in a while, I go on an ebay art selling binge.  Then something happens, and I stop, so I've never been one to build a following.  Now I haven't done it for 3 years, and since then, they've changed things and the buzz among my online artist friends is it ain't no good no more.  But I did really well there, so thought I'd give it a whirl.  This is the first piece I'm trying.  I painted it, it's one of the first things I've done in acrylics, on gallery wrapped canvas.

It's 8 x10.  I had it listed on Etsy for months, not a nibble.  I lowed my price, not a nibble.  So I pulled it from Etsy and put it on ebay with a listing price of $35.50, which is $10 less than I was asking on Etsy.

I like Etsy.  I like the IDEA of Etsy very much.  The forums are exceptional.  But it doesn't seem very attuned to fine art, and that's a shame.  I've left my handpulled prints and some portrait commission listings up and am keeping the shop open.  In the future, I might try teeny tiny pieces, which I suspect will do better there.

I also have put up artwork for sale via my Facebook Art Page. 

I have gotten some nibbles, but both wanted the piece for themselves, not as a gift, so have to wait til after Christmas, if it doesn't see before that.

So, for now, that's my 3 tries outside of my pet and childrens portraits website.  I'll let you know how...or if...any of them work.  By the way, I also put a pet portrait gift certificate up for bid. You can see them both: http://tinyurl.com/yhcmkag.

Bulldog Pet Portrait

Bulldog Photo reference

Here's a photo of a pet portrait that I'm currently working on.  Just one of the array of photos of this bulldog commission.  Two things I don't like..the coverlet and the hidden paws.  Luckily, the owner did provide more photos that showed paws and I have a lot of tricks up my sleeve for cute foregrounds/backgrounds! 

Completed Bulldog Portrait Drawing from Photo above

Promotions wise, I joined up at Yahoo and contributed to the Yahoo buzz.  Just another giant place to put my links, I've been anywhere between number 40 and 48 on searches under "pet portraits".  If you have a spot online you could add a link to my site at http://robinzebley.com/ under pet portraits, boy, would I appreciate a link.  It can only help!  Robin

Art Magazines

Picked up a few art magazines over the weekend. I don't get them all the time, just on occasion...but there's something kind of scary to me. I see so much beautiful art and art I'd like to do in addition to my portraits, and hope I have the time to learn everything I need to be able to do what I want to do.

I really wish I started doing this way earlier in my life....

Pet and children's portrait website, totally had to redo!

I was really proud of myself for listening to online advice and cleaning up my pet portrait and childrens portrait website: http://robinzebley.com. I was told my site was too chatty and that I really ought to just have the art and let it speak for itself.

WRONG! What I did was erase my search ranking for "pet portraits". And it didn't look like me, sound like me or be like me. (I think I hear a Bob Dylan song here...)

So I spent 3 hours of precious art time yesterday retooling it and turning it back closer to what I had before. Questions and answers. It worked for me for 7 years and despite some bad advice to "adapt or die" and not rely on what worked in the past because the art world has supposedly changed, I think my "old reliable" spruced up a bit will do the job I want it to.

I found that I was getting hit, but just bounced right off. The text mixed with some "teaser" portraits already has worked to keep visitors on my site longer and the longer they stay there, the more likely to buy or refer me.

Last night, I became convinced that I ought to do a Facebook Fan Page, and some really generous fellow artists have been really helpful answering quesitons and showing me examples. But that is going to have to wait a bit. This morning, I start a big new commission of 2 dogs and I got the deposit for another one yesterday. I know from past years that this time of year can be crazy and I want to be in the position to be able to take and finish anything that comes my way.

Incidentally, my 2 small sizes are going very slow. Not one order for an affordable 5 x 7, and only one for the 8 x 10, which was my most popular size for the first 5 years I did this. Now, my most popular size is my 16 x 20! So I think what it says about the economy is that lots of folks have been hit really hard and can't buy anything at any price that's not a necessity. And those not hit? They can afford to buy exactly what they want and feel that if they're going to do this, they're going to do it up right.

What do you think?

Lept, where I lept to!

So...more than a month post-launch, what's going on?

I made my first priority doing some children's portrait samples. I only have 3, but did already get a gift certificate order for Christmas. I have a portrait of my son playing hockey on the board, but (YAY!!) animal commissions have knocked that off my front page.

I did some life drawing workshops, really worthwhile and fun, but I feel at this moment that every minute before Christmas counts so probably won't go back til after that.

Now, tucked in between my commissions (2 of which I got as a result of twitter), I'm hoping to do small and mini acrylic paintings..for two reasons. I think they may sell on ebay and then be a nice promo for me AND I want to paint better. I am hoping to be able to paint reliably. In other words, I've done some paintings that turned out great. Then, I did some that turned out horrible. I don't know enough to KNOW what to do, like I do with the colored pencils. I almost don't have to think to know what color to do next. I want to get to that in painting so I can be more creative and not thinking so hard on the technical end.

I am worried about after Christmas, of course. So I am continuing to market like a crazy person. Next post I'll talk about how I'm tracking what works by using google analytics on my pet portrait site: http://robinzebley.com.

Right now, though, I am TRYING lots of things and time will tell what is worth it and what is a waste of time and resources. Some worked successfully for me 3 years ago before I took that horrid day job, some are brand new:

1. Twitter
2. Printing and placing business cards and flyers all over town.
3. Mailing flyers to out of town vets who request via twitter.
4. Printing and distributing bookmarks with my dog portraits on them along with dog quotes and just my website at the bottom with "The Dog Portrait Art of Robin Zebley". I have made and sent out thousands to rescue and retail dog events.
5. Craigslist.
6. A newsletter to former customers.
7. Chatting in the etsy forum.

Craigslist used to work for me. Now, the Flaggers remove anything in the pets forum that isn't related to a rescue. None of the other categories has brought me any inquiries so I think that resource is beat and not worth it.

I am thinking of doing google ads.

Mostly, though, what is important is to produce. I can't work more than 2 hours straight without getting sloppy and unable to "see", if you know what I mean. So I've tweaked my daily routine. More on that in another post, but for now, fellow artists, I hope you're also doing more art! Art is in the air, and it's a beautiful thing! Robin

Leaping, leaping, lept!

Well, while I was planning and working toward leaping, life took care of it for me. My "day job" evaporated and so here I am! Ready or not, here I come.

Since I saw the day job collapse coming, I ratcheted up my marketing a month ago. What worked for me like a charm a few years ago has resulted in a few nibbles and then..silence.

So I'm thinking that while this economy settles down more, and I have a bit of a buffer moneywise til I have to earn my own keep again, I'm going to take a step back and really work on upgrading my skills and networking.

I am going to take some life drawing/painting classes this week, that are drop in and pay for the day. They are offered by the historic art clubs in Philadelphia, The Philadelphia Sketch Club and the Plastic Club. I think they will help me enormously. My son who is a trained artist insists, and can your kid be wrong? :D

Second, I am going to paint, paint paint. Acrylic or oils? I've done both, like both, but haven't done either enough to feel comfy. I think I'm going to revisit them both since I have the supplies and make a choice and run with it.

Third, I am practicing my children's portraits. I have already begun with a double portrait of my nephew's gorgeous daugher and her cousin, two little princesses. There are enough kids in my life now for me to get lots of practice. I think I have to be a full-service portraitist for me to survive in this economy when I go back to commissions.

Fourth, I am going to take painting classes. I just missed getting into them for the fall, so for sure in the winter.

Fifth, I'm keeping my online presence going so I'm not starting from scratch when I restart commissions.

Sixth, I'm going to do a newsletter. I have hundreds and hundreds of people who have either bought my art or expressed an interest in it. I have never taken the time to recontact ppl who have expressed an interest in my art!

Seventh, woodcut prints. I really enjoy doing them and have a lot of ideas for that. I have some on Etsy, but have never sold. I think it's because I have so few of them. I have the time to do more with them and more of them. I'm hoping to progress to getting them juried into shows.

Eighth, I am working hard to regain my stamina that was totally zapped by sitting in an office every day for 3 years.

So those ar my plans for now. All of them need to be done, but the priority is definitely in the art, not the marketing.

I'm also looking for a part time job. I'd like to mix it up a little, but I'm not sure it will by typing for lawyers again. I just don't think I can drain my soul again doing something that does no good for anyone. What I did was try and make sure insurance company "A" paid less for the accident than insurance company "B". I would like my efforts to do SOME kind of good, not to just make money for a lawyer and insurance company. I'll see.

Of course, my biggest enemy is wasting time. I can't use the excuse that I'm too tired, I have all day. Of course, all day is an enemy, too! It's easy to goof off early on when you have ALL DAY to accomplish something.

Those of you who are already fulltime, professional artists, know that all of the above are necessary, other tips are welcome!! I can use every suggestion I can get! Robin

Gearing up

Hello fellow artists! I hope everyone's having a great summer. I'm still relaxing, doing my house stuff, walking Otto a lot, and doing more thinking about art than making it although I am making it.

I'm gearing up for what I hope is a big leap. I've been reading some books and thinking a lot...the most helpful of which was Seth Godin's "The Dip" to think about where I am and where I want to go.

Some things: He talks about being the best at what you do. Is that possible for me? Can I be the best pet portrait artist? The best printmaker? Better than everyone else?

Well...I doubt it. I am better than a lot of people. A lot of people are better than me. Do I have to be better than others or just ... better? Again, the quest to move ahead hitting me right between the eyes. I have to jump up in commitment and skill.

And not just in making the art. I've been really lax in learning how to photograph my art and present it online. For instance, I have a horse I painted on gallery wrapped canvas. I think the galley wrapped part is important, and if I showed the sides and showed it hanging up, it might help sell. But I don't really LIKE to take photos so have let myself slide with that.

Second: Why should someone in the market buy from me and not from the other 10 pages of pet portraitists in front of me in a google search? What makes mine unique? It's not price anymore. One thing is my backgrounds. Many of my "competitors" are afraid of them, and I love them. My past clients always mention it. What else is it about MY art? That I really love it counts. That I love working with clients counts. How do I convey that?

And my website..it's a mess. It is dated. Back when I created it, I had to convince people go buy online. In a few years, that has become commonplace especially with my target audience, so I don't have to be so folksy and comforting and wordy on my site. My other blog does that job. I've known it for a year at least that I have to update but haven't. So...time to do that. Here it is so you know what I'm talking about, my pet portraits site: http://robinzebley.com

And fourth, even if I WERE the best in the world, who knows it? I'm going to invest MONEY in myself and my marketing and no longer rely strictly on free advertising and word of mouth. And have been kicking some ideas around about how to get the word out.

And finally, Seth says to write down what exactly it takes for you to take the leap you want to take. I've done that. I know what it is and when it is. I just have to do all the things I mention above and if they work, I'll know it's time. Wish me energy, luck and focus? Thanks!! Robin

Puttin' in the Time

Several of you are joining in with the 20 hour challenge, that is, setting an hour goal per week and striving to meet it. We are keeping track very casually on the American Artists forum.

What I have learned from puttin' in the time, is that it frees me from avoiding work that is too big, too tall, just too much to fit into the time I have available. RAther than worrying about what the priority should be, I have found that the hours take care of the priorities themselves. It's time...not rearranging a to-do list...that really matters.

It also helped me to see what are the black holes my valuable, precious time gets lost in. Trading carving a new print for arguing online with some egomaniac know it all? Trading working on a colored pencil portrait to watch a Seinfeld episode that I know every word of? I've done it!

Inertia is a powerful thing!

I am taking a vacation from my personal art challenge for the next 6 weeks or so to work on some house projects I've been longing to get to. These are all HUGE in my mind...making new curtains, organizing closets, restoring some windows, etc. But what I have learned from the 20 hour challenge is the size of the project doesn't matter, I just have to put in the time.

A hill looks huge until you start walking up it. Then you look back and see how every step, every minute, gets you there. Don't over analyze it. Don't avoid it until you feel you have the optimum opportunity to tackle it. Just put in the time.

I'm still going to do my art for the next 6 weeks. But on "summer mode". But what I'm determined NOT to do is waste my time with activities that don't result in anything and NOT to let that procrastination because it just seems too much to overwhelm me.

I'll let you know how I make out! Meanwhile, PLEASE. Examine what wastes your valuable time and keeps you from reaching YOUR goals, whether art goals or otherwise. Let's move ahead together!

I'm American Artist, Robin Zebley. My pet portrait site is http://robinzebley.com. My other blog, enjoyed by artists and non artists, is http://ArtAndAnimals.blogspot.com. Thanks for visiting and I hope you'll comment! I love to hear what other artists have to say!

A Step Backwards, but Okay

I just finished printing my second version of a woodcut portrait of a really adorable white bulldog. I was 95% happy with the first one I did, everyone I showed it to (including the artists in my life) thought it was super, and my client probably wouldn't have noticed the little things that I didn't like...but I'm so glad I redid it! It's so much better. Those little things that weren't quite right the first time made all the difference in the world. A much stronger piece.

I'd love to BE the best at what I do, but DOING the best I CAN at what I do has to be my standard. I just think a little sloppy or accepting less that my best is a baddddd slippery slope. I have to go forward, get better, not fall backwards.

And let me tell you, dear fellow artists, it was so tempting to just say "good enough!" In fact, I thought about it for two days before I finally decided that morally and "artwise", I just couldn't accept 95% of my personal best.

So even though it seems that I took a step backwards, having gone back and started from scratch, I just feel it moved me forward a notch because I learned and improved. So one step backward and two forward, not a bad outcome.

I hope the same is true for you in your art life. I hope you're really striving for YOUR 100% and not settling for less than you're capable of. Our runway is short, we just have to take every opportunity to grow!

And this brings me to no commissions right now. I have done pretty well this spring, and am looking forward to a summer of some goofing off, and lots of working on things I've been wanting to do for a while. I'm going to take a few weeks off of marketing, as well. It's vacation time. We're going away, sitting in the garden, and hanging out. Time to refuel!

The In-The-Home Studio Nook

In my recent efforts to produce more, (and always,of course, better) art, I've had to face that one of my obstacles is poor studio practices. My studio used to be a whole room, where I had plenty of space to leave things a mess in one area and just do a clean up every once in a while. I did myself no favors working that way.

My studio right now, is now a nook in my dining room, and just like those of us who have had large kitchens and small kitchens, the same kind of meals can come out of both if you organize and run things right. I've been thinking about how I have gotten so much more efficient because I now run things right in my tiny, but productive studio nook!

The worst thing is when you are all ready to make art, go to your studio area and get so discouraged by the looks of it that you just turn right around. We are here on earth to make art, not watch t.v. (and of course, there's some other reasons we are here, but making art is what we all have in common, right? :D )

Here are my suggestions for a small, but efficient studio, learned from experience:

1. Don't "borrow" equipment from the studio. It's just not that expensive to buy another pair of scissors. I have had to search high and low...in the bathroom because I cut my bangs? In the kitchen where I was cutting string? Same with rulers, tape, packing tape, razor blades, etc.

2. Don't stash non art stuff in your studio. Organize your "other life" in other places. You shouldn't have to root through drawers past the bills, family photos, notecards, etc. to find your art stuff.

3. Remember the 80/20 rule! I read somewhere long ago that we use 20 percent of our spices 80 percent of the time. So naturally, put those 20 percent in the front, accessible. Don't have to get past the peppermint oil to get to the parsley. Same with your art supplies. Okay, if you're reading this, you're an artist, and I KNOW that means that we buy...overbuy...all the time. That's a good thing! It makes us more creative. But even if you have a large space, 80 percent of your time is going to be at your art nook within your studio - your easel or table, so keep the stuff you need the most there within reach.

Those with a nook, like me, see if you can find another place to stash all those media you're going to learn to use someday. Is there a cabinet you can clean out in the basement for the stuff you are not actively using? Big tubs in the garage? I store my large sheets of paper under my bed in a cardboard sandwich and hang my large paper ripping straight edge on a nail behind the basement door. Don't put away in an attic that's not easy to get into, or behind or under things so you can't get to it. Just not in the prime real estate of your art nook.

4. Keep "jobs" together. I keep all the tools I need to rip paper for printmaking together in one spot. I keep all my printmaking supplies and equipment together in one box. I keep all my art marketing materials together in one box. I keep all my mailing and matting things together. All of these activities take place on my dining room table, right behind my easel. I just have to go retrieve them from their "other spot" in one trip, do the work, and back into the box for one trip back. In a small spot, I think it also helps to gang up jobs as much as possible to make for easier clean up. I often have more than one commission going at a time, and I prep as many as I have at the same time.

5. A place for everything...and everything in its place. Yeah, yeah. It saves soooo much time. Blindfolded, you should be able to put your hand on anything you need.

6. A large enough trash can within reach. Since I'm right around the corner, literally, from the kitchen, that's easy. When I had a whole room, that made a difference.

7. Clean up every time. You wouldn't cook and eat a meal and not clean up for a week would you? (Don't answer that!). Seriously, if you ever have had that life experience, you know how it is...there's less and less counterspace, less and less sink space, less and less correct tools for the job, you avoid it forever and when you finally get to it, it's a HUGE job, you're scraping what should have rinsed off. Same in your studio. You can get away with it in a larger one. In a nook, no way. And the bright side is it will save you money. No thrown out brushes, dried up paint, etc. And if you are literally using a part of another room, leaving your art debris around just makes the rest of the room look messy.

8. Keep a nice dog bed in your studio. Now, this is the most important part. Nothing like a little company of the very best kind!! If you don't know me, I am pet portrait artist, Robin Zebley, and my website is http://robinzebley.com.

How do you keep your studio, large or small, organized? I'd love to hear your ideas!

Twittering for fun and prospects!

Tweeting has been driving a signifant number of new viewers to my art sites! Of course, the more eyeballs that hit my pet portrait sites, the better my business! It takes a while, I think, to figure out how to do this, but this week I felt like I'm getting it:

I followed ppl who I think will be interested in following me. Animal people. I follow who they follow.

I then decided to follow those who aren't really potential customers: other artists, online market experts, tweeters who inspire others to go for their dreams, organic gardeners, crafters. And their followers. Although not "blatant" animal ppl, lots of folks who are organic gardeners, crafters and inspiring people also HAVE pets and might consider a pet portrait for themselves or for a gift. And I noticed some interesting things about how those who have a lot of followers tweet:

What happened was that twitter became a more interesting experience for me, I followed links in tweets that seemed interesting to me, and started following blogs that will help me.

So I learned what makes a reader take that more active step of clicking on the tweeter's profile, going to their website, etc., which is exactly what I hope to accomplish and HAS been happening...a lot...this week. What did I learn that I brought into my tweeting?

First, I respond with @ responses. It's so nice to know that someone is paying attention. Which means I skim through nonsense tweets to find something interesting so I can respond in an interesting way. With twitter, you gotta find the meat fast.

So, I am culling out who I follow. I am culling the animal rescues. What can I say? I know they're all great folks with desperate situations, but I can't adopt them all. I cull those who tweet every few minutes. I culled those who tweet stupid stuff, like "going to get coffee", "coffee is so strong, going to get more milk" "I'm back people! This is good coffee". I cull those who market...and only market...obviously and desperately. I cull those who only talk about the weather, follow fridays, etc.

This leaves me with more quality tweets that I can engage with. My belief is that once I have a quality exchange with someone...sometimes humourous and teasing, sometimes "way to go!", sometimes a comment on a link they gave...that they are more likely to remember me as someone they like and want to really follow. I know that as a tweet consumer, that is how I reacted. It's not that every tweet I read has to be profound, I like the casual and silly stuff, too. But not if it's all silly stuff.

Second, I leave space with my tweets. Better to tweet once an hour 4 times a day than 4 times in 10 minutes. For one thing, I'm likely to hit more people...those who's habit is to be at the computer at different times. The only time I've been deviating from that is when I really want to say more but can't fit it in, and that's been once, I think.

Third, I kinda backhandedly mention my portrait business only in an appropriate way, for instance when someone @ s me with a compliment. I'll say, "rt @nice_person, thanks for the compliment on my colored pencil pitbull portrait, you made my day!" I check those @s first thing, because I miss them, generally, real time.

I also mention when I've updated my blog.

Other than that, I try to be more of a responder, and I got that from someone else's tweet. That successful social networking is more about giving. The getting follows!

Third, I send direct messages to anyone following me that I want to follow me (and block the salesmen). I thank them, tell them I'm looking forward to their tweets and tell them what I generally tweet about.

And yes this has been timeconsuming. But I have been doing the culling and following, and direct messaging during tired, down times when I can. So before bed, "watching" the Phillies, too tired to draw, I have been doing these tweet chores. Also odd moments when I go to my tweet home, I'll see some culls and get rid of them.

Hope this helps someone else make a little sense about how this can work for you. Hit twitter often, but just a short time. Make meaningful return tweets. Cull the herd to make your tweet home more interesting. Become a consumer, as well. Direct message. It's working for me!! (BTW, I tweet as "robinzebley") And hey, while you're here, buy something, huh? :D

Ratcheting up the marketing

In addition to my pledge to make art for 12 - 15 hours a week, I'm pledging a half an hour a day = 3 hours with Sunday off - to marketing. I've relied on word of mouth and if I want to make this leap, I've got to get more eyeballs on my work.

Summer is a terrible time, it's traditionally been my slowest time, but experience has taught me that marketing doesn't have an immediate payoff anyway.

I've neglected driving around putting flyers up. It's literally been years since I hit some of them. So, back to that. Time to get some new streams opened up!

And today I'll be walking down to Reading Terminal at lunch, where there's a bulletin board above the tourist info, and thousands of visitors from all over the world. I've been filling that up about once every 2 months, how lazy is that? It's a 10 minute walk, if that!!

Plus there's a great noodle house that has the BEST soup in the world. :D

Today is International Drawing Day!

And I'm working on a horse face in colored pencil. I'll be showing it on my other blog and on the American Artist Forums Drawing forum later today.

Won't you join in and draw today? No matter what your skill level..and if you are skilled, you know the value of drawing...and let's celebrate the most basic building block of our creations!

It's Prioritizing That's Strangles US!

Lori's 20 hour challenge has change my life, I'm serious! I realized that before, it was like, "okay, what's the most important thing I have to do now", rather than, just do it. I know it will all sort out if I just stop thinking about WHAT to do next artwise and just get on with it.

It's also amazing when you pick up a magazine and think...this is eating at my Challenge time... and I don't really CARE what Tom and Katie are wearing!

And it builds on itself. Nothing like seeing how far up the hill you've climbed to want to keep going! So c'mon, join us HERE. Soar to new heights! And pass it on!

The Challenge - it's working!

Committing to a finite number of hours is really working for me! I guess some ppl do well with To-Do lists, but just putting in the hours on any of my art is really moving me along. Since my day job is getting really horrible, it's such a pleasure to see so much accomplished in my art!

If you aren't trying this...I highly recommend!! Just pick a stretch and go for it. Commit to reporting your progress on the American Artist forum site below and I bet you accomplish more than you dreamed!