Monday, June 8, 2009

Ratcheting up the marketing

In addition to my pledge to make art for 12 - 15 hours a week, I'm pledging a half an hour a day = 3 hours with Sunday off - to marketing. I've relied on word of mouth and if I want to make this leap, I've got to get more eyeballs on my work.

Summer is a terrible time, it's traditionally been my slowest time, but experience has taught me that marketing doesn't have an immediate payoff anyway.

I've neglected driving around putting flyers up. It's literally been years since I hit some of them. So, back to that. Time to get some new streams opened up!

And today I'll be walking down to Reading Terminal at lunch, where there's a bulletin board above the tourist info, and thousands of visitors from all over the world. I've been filling that up about once every 2 months, how lazy is that? It's a 10 minute walk, if that!!

Plus there's a great noodle house that has the BEST soup in the world. :D


twincedar said...

Good luck with your marketing! Let us know how that goes!

Robin said...

Thanks Twin! I did take that walk today, and got those postcards up and ate that soup! So it might just be that my "ratcheting up" is and excuse to go eat good food.

(As if I ever need an excuse!!)

Cat-in-a-Box said...

Good for you!!
Have you checked out Tony Moffitt's 21 day art marketing plan?

It's worth a gander - just little things you can do day to day to help (they'd easily fit in your 3h allottment!)

Robin said...

Cat, I have. Always "in the market" for good marketing advice!